Disney's $59 Ticket Offer Sparks Buzz Amid Universal's Attendance Struggles

Disney is luring visitors with cut-rate tickets and family-focused promotions, helping drive higher attendance at its parks even as Universal and SeaWorld grapple with weaker traffic.

The entertainment giant rolled out a limited-time offer of a $59 evening ticket at Disneyland, along with resident specials, kids’ offers, hotel discounts and free-dining promotions — targeted deals designed to draw specific groups of visitors without broadly cutting regular admission prices.

At Walt Disney World, Disney has offered a three-day, three-park ticket for $89 a day, or $267 total, excluding its flagship Magic Kingdom.